Essays about: "Chinese Brand"

Showing result 16 - 20 of 94 essays containing the words Chinese Brand.

  1. 16. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jiajun Wu; Wanying Huang; [2020]
    Keywords : Corporate social responsibility; Consumer-based brand equity; Consumer involvement; Signaling theory;

    Abstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE

  3. 17. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  4. 18. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
    Keywords : E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

    Abstract : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. READ MORE

  5. 19. Trademark Protection for the Chinese Market - A study on Swedish retail companies established in China.

    University essay from Umeå universitet/Juridiska institutionen

    Author : Hanna Karlsson; [2020]
    Keywords : China; Mainland China; trademark; trademark law; trademark rights; IP; IPR; brand; brand rights; Minor Fields Studies; MFS.;

    Abstract : .... READ MORE

  6. 20. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE