Essays about: "Chinese Brand"

Showing result 21 - 25 of 94 essays containing the words Chinese Brand.

  1. 21. How does social media marketing affect mobile game companies’ brand equity in China?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lingyu Ye; Mingze Gao; [2020]
    Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

  3. 22. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    University essay from Högskolan i Halmstad

    Author : Miaoyin Guan; [2019]
    Keywords : social marketing;

    Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE

  4. 23. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

  5. 24. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xiaonuo Liu; [2019]
    Keywords : Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

    Abstract : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. READ MORE

  6. 25. Factors affecting Chinese consumers buying luxury goods overseas

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Jiaxin Zhang; [2019]
    Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

    Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE