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Showing result 1 - 5 of 83 essays matching the above criteria.

  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

  2. 2. The Ulleråker Hospitalum : A Case Study in the Wage Development of the Medical Sector 1890-1920

    University essay from Uppsala universitet/Ekonomisk-historiska institutionen

    Author : Daniel W Christensen; [2023]
    Keywords : Economic History; History of Medicine; Medical Sector; Asylum History; Ulleråker; Ulleråker Hospitalum;

    Abstract : This essay presents a case study about the development of income levels in the medical sector during Sweden´s period of modernization, 1890-1920, focusing specifically on the five wage groups which comprised the medical staff at Uppsala´s Ulleråker hospitalum (=mental asylum). This institution, though different in it´s stated mission from hospitals and the like, was similarily organized, and staffed with employees belonging to the same categories as regular hospital staff - they shared similar social backgrounds, education levels, work tasks and conditions. READ MORE

  3. 3. The Influence of Changed Accouting Language on the Interpretation of Intangible Assets and Financial Reality : SaaS Arrangements in the Light of New IFRIC Decisions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Adam Christensen; Sofia Sörman; [2023]
    Keywords : Accounting language; financial reality; intangible assets; regulatory change; SaaS; SaaS arrangements; institutional theory;

    Abstract : Background/Problem: As languages are powerful tools of communication, they play a vitalrole in shaping our perception of reality, influence our understanding of the world and determine how we interpret and make sense of it. Thus, changing the accounting languagealso affects the way financial reality can be expressed, interpreted, and perceived. READ MORE

  4. 4. Possibility to reuse and recycle wood waste and CDWW

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Christensen; [2023]
    Keywords : wood; wood waste; construction and demolition wood waste; recycling; reusage;

    Abstract : This essay will address if and how it is possible to reuse and recycle wood waste and CDWW (construction and demolition wood waste). The background will have a short introduction and then be divided into 3 sections. The first section addresses similarities and differences between linear vs. circular economy. READ MORE

  5. 5. Hostile Sexism and The Acceptance of Rape Myths: The Role of Masculinity Threat in Two Salient Predictors of Sexual Violence

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Everett Christensen; [2023]
    Keywords : Masculinity threat; precarious masculinity; social dominance; sexual violence; hostile sexism; rape myth acceptance; Social Sciences;

    Abstract : This thesis aimed to investigate the association between masculinity threat and two salient predictors of sexual assault: hostile sexism and rape myth acceptance. The thesis comprised two studies. READ MORE