Essays about: "Consumer Justification"

Showing result 6 - 10 of 11 essays containing the words Consumer Justification.

  1. 6. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Keywords : Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Abstract : In today’s society, social media is an inflated part of marketing within the fashion industry and has become a part of green marketing for many brands, enabling consumers to communicate directly with them. Here, discourses within media texts are created as a result of such marketing practices and consumer interactions adherently possibly change the meaning of the green statements and consequently, the social image of such brands. READ MORE

  3. 7. Performing a Respectable Consumer Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ebba Fritsch Dahl; Emma Scott; [2020]
    Keywords : Fashion Rental; Consumer Justification; Identity Performance; Consumer Behavior; Collaborative Fashion Consumption; Business and Economics;

    Abstract : This thesis adds to the social debate on the relationship between society and fashion consumers. In order to explore this, the phenomenon of fashion rental is investigated to provide insights on how fashion consumers account for their behavior in order to come off as respectable. READ MORE

  4. 8. System Justification, Environmental Perceptions and Sustainable Behaviour in Sweden

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Therese Andersson; [2015]
    Keywords : System justification; Sustainable consumption; Environmental concern; Brundtland report; Misconceptions of sustainability; Social Sciences;

    Abstract : Consumers’ knowledge that unsustainable consumption has a negative effect on the environment does not hinder their engagement in unsustainable consumption patterns. Applying system justification theory, it was of interest to investigate its impact on Swedish citizens’ attitudes and behaviours related to sustainable consumption. READ MORE

  5. 9. Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment

    University essay from Centrum för tillämpad etik

    Author : Farrah Chini; [2011]
    Keywords : advertising; prescription drugs; ethics;

    Abstract : Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. READ MORE

  6. 10. Music File Sharing : Genius Technology or Copyright Infringement?

    University essay from IHH, Rättsvetenskap

    Author : Solmaz Ebadi; Mirja Johansson; [2009]
    Keywords : Copyright; File Sharing; Music; Peer-to-peer networks; The Pirate Bay; Internet; Upphovsrätt; Fildelning; Musik; Peer-to-peer nätverk; The Pirate Bay; Internet;

    Abstract : Today’s technology of music file sharing in peer-to-peer networks is genius. Peer-to-peer are networks composed of several computers enabling files to be shared among users. A substantial part of the files shared constitute unlawful copies; uploading and downloading of such files infringes copyright legislation. READ MORE