Essays about: "Consumer Purchasing Decisions"

Showing result 21 - 25 of 65 essays containing the words Consumer Purchasing Decisions.

1. 21. Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Chamal Gamalathge; Naqash Azhar; [2022]
   Keywords : Purchasing behaviors; organic products; product knowledge; environmental awareness; prior experience; health awareness; customers;

   Abstract : The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka. READ MORE

3. 22. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

4. 23. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

5. 24. Carbon Footprints & Consumer Purchasing Decisions Online : A Case Study at Klarna Bank AB

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Axel Bobert; Alpha Fofana; [2022]
   Keywords : Sustainable Consumption; Carbon Footprint; Human Computer Interaction HCI ; Ecofeedback Technology; Information Visualization; Prototyping; Usability Testing; Hållbar Konsumtion; Koldioxidavtryck; Människa-datorinteraktion MDI ; Ekoåterkopplingsteknik; Informationsvisualisering; Prototypande; Användbarhetstestande;

   Abstract : Sustainable consumption is used to describe consumer behaviors which aim to reduce environmental impact. One way of measuring sustainable consumption is by tracking products’ carbon footprint. READ MORE

6. 25. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

   Author : Miguel Angel Serrano Manchón; [2021]
   Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

   Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE