Essays about: "Consumer Purchasing Decisions"

Showing result 16 - 20 of 65 essays containing the words Consumer Purchasing Decisions.

  1. 16. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
    Keywords : Sustainability; consumer behavior; green marketing;

    Abstract : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. READ MORE

  3. 17. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Clara Sundqvist; Svante Östholm; [2022]
    Keywords : Social Media; Consumer Behaviour; Advertising Exposure; Purchasing Decision; EBM model;

    Abstract : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. READ MORE

  4. 18. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
    Keywords : ;

    Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

  5. 19. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  6. 20. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE