Essays about: "Consumer Purchasing Decisions"

Showing result 11 - 15 of 65 essays containing the words Consumer Purchasing Decisions.

1. 11. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

3. 12. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
   Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

   Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

4. 13. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Cedergren; Hannah Linton; [2023]
   Keywords : Reference price; Fake sales; Consumer purchase behavior;

   Abstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE

5. 14. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

   University essay from Jönköping University

   Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
   Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

   Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

6. 15. How consumer behavior has changed in the north of Sweden : A qualitative study in the context of high food inflation

   University essay from Umeå universitet/Företagsekonomi

   Author : Shriya Kharel; Julia Kieri; Alicja Ziolkowska; [2023]
   Keywords : Consumer behavior; purchasing decision; inflation; increased food prices; grocery consumption;

   Abstract : The aim of this study is to explore how residents of northern Sweden's consumer behavior regarding groceries has changed during a time of high inflation. As a result of the recent COVID-19 pandemic, as well as the war in Ukraine, the Swedish economy currently suffers from high inflation. The inflation rate in December of 2022 was at 12. READ MORE