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Showing result 26 - 30 of 173 essays matching the above criteria.

1. 26. Value creation through Businesses’ Support of Community Development

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olena Kryzhanovska; [2022]
   Keywords : corporate social responsibility CSR ; value creation; community development; business support; Business and Economics;

   Abstract : The demand for integrating Corporate Social Responsibility into business has increased during recent decades. Despite the dramatic growth of demand for CSR, some researchers still criticize that it is a waste of money. However, other researchers see CSR as an opportunity and advantage to become more profitable and create a better reputation, etc. READ MORE

3. 27. Identifying Applied CSR-Strategies and Respective Communication amid the COVID-19 Pandemic: Perspectives from International Swedish Companies

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Inês Filipa Oliveira Santos; Olivia Önal-Malaza; [2021-11-26]
   Keywords : Corporate social responsibility CSR ; communication; COVID-19; external stakeholders; challenges; strengths; organisational communication; Swedish companies; leadership;

   Abstract : This study is interested in the external communication of Corporate Social Responsibility (CSR) during the ongoing COVID-19 pandemic. It specifically focuses on twelve Swedish internationally renowned companies operating within varied fields of work, thus contributing with different perspectives. READ MORE

4. 28. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
   Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

   Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE

5. 29. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
   Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

   Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE

6. 30. Faking Hitler

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Théo Caplet; Julia Anna Lagler; Christina Julia Pretz; [2021]
   Keywords : Hitler; Stern magazine; reputational crisis; crisis management; corporate identity matrix; Business and Economics;

   Abstract : On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. READ MORE