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Showing result 31 - 35 of 173 essays matching the above criteria.

1. 31. The Contagious Taste of Corona Beer

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
   Keywords : Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

   Abstract : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. READ MORE

3. 32. Credibility Communication of CSR Initiatives : A study on credible CSR communication within the gambling industry among millennials.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Maxamed Duran Ali; Serhat Tekes; [2021]
   Keywords : CSR credibility; gambling industry; millennials;

   Abstract : Corporate social responsibility (CSR) has become an increasingly important aspect for companies to consider in a highly competitive business environment. Consequently, stakeholders have shown increased interest in how companies and suppliers relate to sustainable development and place ever higher demands on companies to actively engage in CSR initiatives. READ MORE

4. 33. CSR and Business Strategies: SMEs

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Eyong Etta Minette Ndiperu; Tzesiana Kiosani; [2021]
   Keywords : Corporate Social Responsibility; Small and Medium Sized Enterprises; Business; Sustainability; Business strategy.;

   Abstract : Aim – The aim of this study is to investigate the role that business strategy plays in theimplementation of Corporate Social Responsibility (CSR). This research will enable us to answerthe questions of why SMEs get involved in CSR and How is CSR implemented/incorporated inthe business strategy of the company?Method – The study is based on an abductive research approach, which enables the theoreticalframework, empirical data as well as the analysis to evolve simultaneously. READ MORE

5. 34. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

6. 35. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hannah Kyller; Hedvig Thorson; [2021]
   Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE