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Showing result 1 - 5 of 103 essays matching the above criteria.

  1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  3. 2. ENVIRONMENTAL RESPONSIBILITY AND THE AUTOMOTIVE SECTOR A Critical Discourse Analysis of the Sustainability Reports of Volvo Cars

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Sara Battistella; [2023-02-01]
    Keywords : automotive; critical discourse analysis; environment; organisational communication; sustainability; sustainability reporting; swedishness; Volvo Cars;

    Abstract : Companies communicate the impact of their corporate activities through sustainability reports, disclosing their environmental engagement. Critical studies on sustainability reporting have highlighted that environmental reporting practices participate in the construction of the definition of environmental responsibility. READ MORE

  4. 3. Saturated Facts - An analysis of the Corporate Political Activity of the Italian meat sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Luca Franchini; [2023]
    Keywords : corporate political activity; meat sector; information and communication strategies; lobbying; shape public opinion.; Earth and Environmental Sciences;

    Abstract : The meat sector is a known contributor to pressing environmental and public health problems such as climate change and antimicrobial resistance. Despite this, efforts to encourage changes in meat consumption face multiple barriers. READ MORE

  5. 4. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

    University essay from Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Linn Löfling; [2023]
    Keywords : recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

    Abstract : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. READ MORE

  6. 5. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Ekeroth; [2023]
    Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE