Essays about: "Creating marketing strategies"
Showing result 1 - 5 of 84 essays containing the words Creating marketing strategies.
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1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE
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2. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE
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3. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?
University essay from Högskolan i HalmstadAbstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE
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4. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE
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5. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE