Essays about: "Customer Emotions"

Showing result 11 - 15 of 41 essays containing the words Customer Emotions.

1. 11. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Naomi Alamaa; Alexandra Causic; [2021]
   Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

   Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

3. 12. A lamp that grows with you

   University essay from KTH/Ljusdesign

   Author : Irina Bartesaghi; [2021]
   Keywords : Layers of value; bonding to an object; relationship; domestic environment; characteristics of lamp; table lamp; functionalism; life cycle.;

   Abstract : The main focus of this work is the relationship between person and object. My initial hypothesis was that people are “creators of meaning”. It is one of our basic cognitive functions. We all need an understandable motivation to comprehend, consider and experience the everyday-life environment around us. READ MORE

4. 13. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Brishammar; Pernilla Eriksson; [2021]
   Keywords : Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

   Abstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE

5. 14. Here lies our beloved project, may it rest in peace - the impact of grief after project failure : An exploratory study of negative emotions within the context of project failure and their impact on emotional recovery and subsequent learning

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nick Schubert; Sabo Krcic; [2020]
   Keywords : Project management; Failure; Negative emotions; Grief; Emotional recovery; Learning;

   Abstract : Background: Firms steadily increase their entrepreneurial activities to maintain competitive advantages as today’s fast-paced business environment requires dynamic responding to increasing customer demands. Projects serve to internally coordinate and respond to external influences that require a firm to react. READ MORE

6. 15. Money Matters: A Cultural Analysis of the Experiences and Expectations of American Students in Sweden Regarding Tuition Fees

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Audrey Savage; [2020]
   Keywords : American students; Sweden; education; tuition; money; educational value; USA; valuation; cost analysis; habitus; academic field; commodification of education; the knowledge economy; Cultural Sciences;

   Abstract : This thesis analyzes the experiences and expectations of American students conducting full-time master’s studies in Sweden and how their monetary valuation of education, demonstrated through paying tuition, impacts their studies. This thesis additionally aims to explore how students adapt a specific academic habitus during their US educational experiences that they, in turn, bring with them to study in Sweden. READ MORE