Essays about: "Customer Emotions"

Showing result 21 - 25 of 41 essays containing the words Customer Emotions.

  1. 21. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Annemarie Besenthal; Svea Pohl; [2018]
    Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

    Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

  3. 22. The placebo painkiller - An experimental quantitative study on how emotions, associations and experiences using a payment method fosters pain of paying.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexander Levi; Simon Bering; [2018]
    Keywords : Pain of paing; Perception; Transaction; Payment; Blur;

    Abstract : Being able to pay for products and services in various settings is one of the key components of a functional economy. By paying, one gives up something (usually money) in exchange for something else (usually products or services). READ MORE

  4. 23. Value creation through digital solutions in the energy industry : A case study at Skellefteå Kraft AB

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Christoffer Alm; Gustav Dahlgren; [2018]
    Keywords : ;

    Abstract : Purpose – The purpose of this master thesis is to gain a better understanding of how value creation can be achieved with digital solutions in the energy industry. More specifically, this research aims to increase the understanding of factors that affect customer value in form of exploring the customers’ digital wants and needs. READ MORE

  5. 24. Do they have to be "boys" or "girls" - can't they simply be children?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Franzén; Anela Hamzic; [2018]
    Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

    Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE

  6. 25. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ines Krikler; Katharina Heüveldop; [2017]
    Keywords : Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

    Abstract : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. READ MORE