Essays about: "Customer Emotions"
Showing result 16 - 20 of 41 essays containing the words Customer Emotions.
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16. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE
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17. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value
University essay from Linköpings universitet/Industriell ekonomiAbstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE
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18. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE
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19. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE
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20. Airline Service Failures : A study on relationships between lack of control, emotions, and negative word-of-mouth
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Service failure within the airline industry has been a prominent topic within the media. Each story of a failure features a disgruntled passenger. Emotions are already high during the consumption of any airline service, and a service failure will bring on а slew of unwanted emotions. READ MORE