Essays about: "Customer Loyalty China"

Showing result 6 - 10 of 10 essays containing the words Customer Loyalty China.

1. 6. Cash-back Websites : An empirical study of factors influencing customer loyalty

   University essay from Företagsekonomiska institutionen

   Author : Jianzhi Zhou; Chanida Kasikitvorakul; [2013]
   Keywords : affiliate marketing; customer loyalty in e-commerce; customer perceived value; customer satisfaction; cash-back websites in China;

   Abstract : Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. READ MORE

3. 7. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

   University essay from Institutionen för ekonomi och it

   Author : Habibur Rahman; Han Lili; [2011]
   Keywords : E-commerce; E-commerce Customer Satisfaction;

   Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

4. 8. Creating Values for Customers : A case study of small investment service firm in China

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Mingjia Peng; Cong Li; [2011]
   Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

   Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE

5. 9. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA

   University essay from Avdelningen för ekonomi

   Author : Nana Wei; [2010]
   Keywords : customer loyalty; customer classifying; trust; commitment; communication;

   Abstract :   Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA     Level: thesis for Bachelor Degree in Business Administration   Author: Nana Wei 8502202-T141   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE

6. 10. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
   Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

   Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE