Essays about: "Customer Value IKEA"

Showing result 1 - 5 of 19 essays containing the words Customer Value IKEA.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Vy Nguyen; Nhu Nguyen; [2022]
   Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

4. 3. Leveraging brand co-creation in a digital era: An IKEA case study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
   Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

   Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

5. 4. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Pärsson; Beata Edlund; [2021]
   Keywords : Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE

6. 5. Supply Chain Transparency- Benefits & Transformational Barriers

   University essay from Lunds universitet/Teknisk logistik

   Author : Charanya Sridharan; Yash Shrimali; [2021]
   Keywords : Supply Chain Management; Supply Chain Transparency; Supply Chain Visibility; Digitalisation; Supply Chain Integration; Technology and Engineering;

   Abstract : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. READ MORE