Essays about: "Customer preference"

Showing result 1 - 5 of 36 essays containing the words Customer preference.

  1. 1. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mano Rajendran; Shivanand Ambalavanan; [2022]
    Keywords : Discrete choice analysis; Construction equipment; Consumer preference; sustainability; sustainable power;

    Abstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE

  2. 2. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  3. 3. Circular- and Performance Economy in the Telecommunications sector - A study investigating Reuse, Recycling & Leasing of mobile phones

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Ingvarson; Brynzér Evelina; [2021-06-11]
    Keywords : Telecommunication; Circular Economy; Performance Economy; Supply Chain; Reverse logistics; Leasing; Reuse; Recycling; Customer preference; Environmental Sustainability and Environmental Cost;

    Abstract : Telecommunication is one of the fastest growing sectors in the world and a critical infrastructure in today's society as individuals and firms are dependent on it to function. Meanwhile, emissions generated from the telecommunications sector are continuously growing and the sector is also accountable for environmental effects from waste phones and shortage of raw materials. READ MORE

  4. 4. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  5. 5. Persistence of Preference- Based Customer Segments : An investigation of cluster evolution

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sara Almström; [2021]
    Keywords : Cluster evolution; Cluster persistence; Customer segmentation; Streaming services; Video-on-demand; Television; Kluster-evolution; Kluster-beständighet; Kundsegmentering; Strömningstjänster; Video-på-begäran; Television;

    Abstract : Clustering is a technology within unsupervised learning with a wide range of applications. Several of these applications use data that change over time, which makes clusters’ persistence of interest. One among these employments of clustering time-variant data is preference based customer segmentation. READ MORE