Essays about: "Customer preference"

Showing result 1 - 5 of 32 essays containing the words Customer preference.

  1. 1. Circular- and Performance Economy in the Telecommunications sector - A study investigating Reuse, Recycling & Leasing of mobile phones

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Ingvarson; Brynzér Evelina; [2021-06-11]
    Keywords : Telecommunication; Circular Economy; Performance Economy; Supply Chain; Reverse logistics; Leasing; Reuse; Recycling; Customer preference; Environmental Sustainability and Environmental Cost;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  3. 3. Modeling and understanding customers preference for product sustainability information using Machine Learning techniques

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Vedasree Reddy Sapatapu; Apoorva Kothapally; [2021]
    Keywords : Machine Learning; Data Mining; Sustainability; Customer Preference;

    Abstract : Background. Markets nowadays are increasingly competitive as many companies are focusing themselves on minimising their churn rate and maximising their growth rate of customers. READ MORE

  4. 4. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  5. 5. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE