Essays about: "Customer preference"

Showing result 1 - 5 of 33 essays containing the words Customer preference.

  1. 1. Circular- and Performance Economy in the Telecommunications sector - A study investigating Reuse, Recycling & Leasing of mobile phones

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Ingvarson; Brynzér Evelina; [2021-06-11]
    Keywords : Telecommunication; Circular Economy; Performance Economy; Supply Chain; Reverse logistics; Leasing; Reuse; Recycling; Customer preference; Environmental Sustainability and Environmental Cost;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  3. 3. Persistence of Preference- Based Customer Segments : An investigation of cluster evolution

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sara Almström; [2021]
    Keywords : Cluster evolution; Cluster persistence; Customer segmentation; Streaming services; Video-on-demand; Television; Kluster-evolution; Kluster-beständighet; Kundsegmentering; Strömningstjänster; Video-på-begäran; Television;

    Abstract : Clustering is a technology within unsupervised learning with a wide range of applications. Several of these applications use data that change over time, which makes clusters’ persistence of interest. One among these employments of clustering time-variant data is preference based customer segmentation. READ MORE

  4. 4. Modeling and understanding customers preference for product sustainability information using Machine Learning techniques

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Vedasree Reddy Sapatapu; Apoorva Kothapally; [2021]
    Keywords : Machine Learning; Data Mining; Sustainability; Customer Preference;

    Abstract : Background. Markets nowadays are increasingly competitive as many companies are focusing themselves on minimising their churn rate and maximising their growth rate of customers. READ MORE

  5. 5. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE