Essays about: "Customer preference"
Showing result 6 - 10 of 43 essays containing the words Customer preference.
-
6. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE
-
7. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE
-
8. They Framed Me! Promotional Framing in a Digital Environment
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE
-
9. Prediction of Short-term Default Probability of Credit Card Invoices Using Behavioural Data
University essay from KTH/Matematisk statistikAbstract : Probability of Default (PD) is a standard metric to model and monitor credit risk, a major risk facing financial institutions. Traditional PD models are used to forecast risk levels in the long-term, while short-term PD predictions are rarer, but they can support management decisions on an operational level. READ MORE
-
10. Circular- and Performance Economy in the Telecommunications sector - A study investigating Reuse, Recycling & Leasing of mobile phones
University essay from Göteborgs universitet/Graduate SchoolAbstract : Telecommunication is one of the fastest growing sectors in the world and a critical infrastructure in today's society as individuals and firms are dependent on it to function. Meanwhile, emissions generated from the telecommunications sector are continuously growing and the sector is also accountable for environmental effects from waste phones and shortage of raw materials. READ MORE
