Essays about: "Customer preference"

Showing result 41 - 43 of 43 essays containing the words Customer preference.

1. 41. Credit Card Reward Program in Singapore : The Consumers' Choice

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Hui-Chen-Ivy Ng; [2009]
   Keywords : Credit Card; Reward Program; Singapore ;

   Abstract : The credit card market in Singapore is a concentrated one with local players and their foreign counterparts all vying for a share of the local market. Card issuers are constantly looking for new alternatives to attract new customers and entice existing ones to use their cards. At the same time, consumers are demanding more value from their cards. READ MORE

3. 42. Branding in the air : A study about the impact of sensory marketing

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Terhi Suhonen; Jenny Tengvall; [2009]
   Keywords : Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

   Abstract : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. READ MORE

4. 43. The customer perceived value of the ecodesign of mobile telephones

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Magnus Holmes; [2008]
   Keywords : ;

   Abstract : Det finns tydliga trender som visar människans inverkan på miljön men också en snabb tillväxt i konsumtion. Behovet av miljöanpassad produktutveckling är därför större än någonsin. Samtidigt, från ett affärsperspektiv är det viktigt att ha kunskap om hur miljöanpassningen av produkter kan påverka företaget. READ MORE