Essays about: "Customer preference"

Showing result 26 - 30 of 43 essays containing the words Customer preference.

1. 26. IT strategy as a service - A service developed to meet a new customer demand and digital market changes; A case study on consultancy service development

   University essay from Göteborgs universitet/Graduate School

   Author : Cornelia Crafoord; My Eriksson; [2016-09-27]
   Keywords : Digitalization; flexibility; real time business; IT strategy; consultancy service development; an ongoing IT strategic consultancy service;

   Abstract : As companies today face rapid digital developments and changes in customer demand, the need and ability to respond quickly to market changes is critical. The traditional way of working with IT strategies with updates possibly each year are becoming an out dated approach as it put the company in risk working towards goal that no longer are accurate. READ MORE

3. 27. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

4. 28. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Carlotta Rathsack; Maximilian Hoffmann; [2016]
   Keywords : Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

   Abstract : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE

5. 29. Increasing the efficiency of marketing e-mail in customer retention

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Ali Gurbag; Guadalupe Katherine Morales Valuis; [2016]
   Keywords : e-mail marketing - e-marketing - retention;

   Abstract : Technology development has changes many things in the way businesses are done nowadays. Compa-nies needed to readapt their processes to the new demands of the markets in order to be competitive in online platforms. To achieve this, companies need to focus on retaining customers. READ MORE

6. 30. Sorry seems to be the hardest word : A case study of corporate apologies on Twitter

   University essay from Stockholms universitet/Engelska institutionen

   Author : Frida Skytt; [2015]
   Keywords : Case study; Apologies; Illocutionary Indicating Devices IFIDs ; Twitter; Electronic word of mouth; Image-repair; Airlines.;

   Abstract : As social media becomes a more important part of people’s everyday lives, it is also becoming a more important part of the corporate market. Due to the complaints received on social media sites, some forms of customer care are being directly, or indirectly, carried out on social media. READ MORE