Essays about: "Customer preference"

Showing result 31 - 35 of 43 essays containing the words Customer preference.

  1. 31. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Frida Boman; Johnny Johansson; [2014]
    Keywords : Consumer Behaviour; Consumer Tracking; Purchase Intention; Share of Wallet; Wallet Allocation Rule;

    Abstract : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. READ MORE

  3. 32. Decision Criteria : In the B2B Swedish Insurance Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Hellgren; Louise Solar; [2014]
    Keywords : Decision Criteria; purchasing; organizational buying behaviour;

    Abstract : This study examines decision criteria in the business insurance sector. Decision criteria can be used to evaluate and compare and evaluate offers before taking a purchasing decision. READ MORE

  4. 33. The Effect of Customer Preferences Dynamism on Incumbent Firms : The Case of Nokia in the Mobile Phone Industry

    University essay from Företagsekonomi; Filosofiska fakulteten

    Author : Adnan Kandeel; Dinsel Sali; [2013]
    Keywords : Incumbent firms; Customer preferences dynamism; Radical innovation;

    Abstract : ABSTRACTTitle: The Effect of Customer Preferences Dynamism on Incumbent Firms:The Case of Nokia in the Mobile Phone industry.Authors: Adnan Kandeel [email protected] Sali dinsel08@yahoo. READ MORE

  5. 34. Lean in the supply chain : research and practice

    University essay from Kvalitetsteknik; Tekniska högskolan

    Author : Paschal Ugochukwu; [2012]
    Keywords : Supply chain; Lean; Literature review;

    Abstract : Lean is a management philosophy that enhances customer value through waste elimination and continuous improvement in a system by applying lean principles, practices, and techniques. The focus on lean implementations and research had been typically a single company without extension to the entire supply chain. READ MORE

  6. 35. E-Customer values in Vietnamese apparel industry : A study from customers' perception

    University essay from IHH, Företagsekonomi

    Author : Long Vu; Nga Phan; Ha Truong; [2011]
    Keywords : Customer value; value-adding factors; e-commerce; apparel industry; Vietnamese market; customers perception;

    Abstract : Key words:         Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception.  Background:      Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. READ MORE