Essays about: "Customer retention in SERVICE"

Showing result 16 - 20 of 50 essays containing the words Customer retention in SERVICE.

  1. 16. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

    University essay from KTH/Industriell Management

    Author : Samir Nabil; [2018]
    Keywords : Customer retention; attrition; business model; innovation; customer journey;

    Abstract : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. READ MORE

  3. 17. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Helena Kindblom; Victoria Renström; [2018]
    Keywords : Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

    Abstract : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. READ MORE

  4. 18. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Westerlund; Mikael Westin; [2018]
    Keywords : Showrooming; Omni- and Multichannel retailing; Freeriding; Research Shopping;

    Abstract : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. READ MORE

  5. 19. Software-as-a-Service: strategizing for customer loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Wilhelm Bern; Johan Hermansson; [2017-07-06]
    Keywords : Software-as-a-Service; SaaS; customer loyalty; B2B relationships; retention; loyalty strategies; cloud computing; customer churn;

    Abstract : Nowadays, almost all IT operations are cloud-based, and it is obviously reshaping the arena for the software service providers. Business customers expect great value-creating features, flexibility and customizable softwares without having to invest in any hardware, skilled programmers or pay for lengthy licenses. READ MORE

  6. 20. Predicting user churn on streaming services using recurrent neural networks

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Helder Martins; [2017]
    Keywords : churn prediction; streaming services; LSTM; RNN;

    Abstract : Providers of online services have witnessed a rapid growth of their user base in the last few years. The phenomenon has attracted an increasing number of competitors determined on obtaining their own share of the market. READ MORE