Essays about: "Customer retention in SERVICE"

Showing result 11 - 15 of 50 essays containing the words Customer retention in SERVICE.

1. 11. IT’S IN THE DATA 2 : A study on how effective design of a digital product’s user onboarding experience can increase user retention

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Gustav Fridell; [2021]
   Keywords : saas; software as a service; software-as-a-service; data-driven; data driven; analytics; A B testing; A B-testing; AB testing; AB-testing; bucket testing; split-run testing; web; web development; application; design; design pattern; programming; software; Fisher s exact test; Fisher exact test; growth; onboarding; onboarding experience; retention; user retention; churn; digital product; digital; statistics; user onboarding; customer; profitability;

   Abstract : User retention is a key factor for Software as a Service (SaaS) companies to ensure long-term growth and profitability. One area which can have a lasting impact on a digital product’s user retention is its user onboarding experience, that is, the methods and elements that guide new users to become familiar with the product and activate them to become fully registered users. READ MORE

3. 12. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Gustav Fridell; Saam Cedighi Chafjiri; [2020]
   Keywords : saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

   Abstract : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. READ MORE

4. 13. Effects of Value-Added Service on Customer Retention : A case study on Telenor Bangladesh

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sanjida Rifat Rahman; Jannatul Fardous; [2020]
   Keywords : ;

   Abstract : The main purpose of this thesis is to showcase and describe the effect ofvalue added service on customer retention. The investigation has been donethrough a qualitative study which is based on a semi structured interview of10 managers and by analyzing previous theories. READ MORE

5. 14. Predicting retention among application users with online ensemble learning models

   University essay from

   Author : OLOF EKBORG; [2019-12-06T10:26:28Z 2019-12-06T10:26:28Z 2019 2019]
   Keywords : Online learning; Data stream analysis; Concept drift; Random Forest; Decision tree ensembles; retention prediction; churn prevention;

   Abstract : Most service providing companies consider customer retention as the most important asset for improving profitability. Even for services and applications without paying customers the retention of users is essential, as more advertisement impressions are generated and the reputation of the brand strengthens. READ MORE

6. 15. Customer Defection and Value in Business-to-Business Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Jylhä; [2018]
   Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

   Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE