Essays about: "Data Monetization"

Showing result 11 - 15 of 19 essays containing the words Data Monetization.

  1. 11. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
    Keywords : Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

    Abstract : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. READ MORE

  3. 12. In what ways do game design students perceive microtransactions in free-to-play online PC games?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Jakub Wolfram; Rebecka Näsberg; [2019]
    Keywords : Cosmetics; dark design; dark patterns; freemium; free-to-play games; gaming community; in-game items; loot boxes; microtransactions; online PC games; pay-to-win; surprise mechanics; video games; virtual currencies;

    Abstract : In recent years, microtransactions have become a norm for monetization and a standardbusiness model in free-to-play games. This is something that affects multiple individuals andhas caused quite a stir among players. READ MORE

  4. 13. Variety versus Recurrence of Advertisement in Cross Reality Experiences

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Eric Blomquist; [2019]
    Keywords : Advertisement; Cross Reality Experience; User Experience; Virtual Reality; Product Placement; User Study;

    Abstract : Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. READ MORE

  5. 14. Thinking Outside the Lootbox : Balancing on the Scale of Gacha

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Kevin Alonso; Erik Jigvall; [2018]
    Keywords : dark game design patterns; Gacha; Gachapon; Gasha; gambling; game industry; Lootboxes; Lootcrates; video games; virtual economies.;

    Abstract : Lootboxes currently cause a frequent debate in the games industry where the discussion is often focused on the connection to gambling. In this thesis an addition to this debate is made by taking a closer look at Gacha design – a way to design games around monetization – through theory and player opinions. READ MORE

  6. 15. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    University essay from Umeå universitet/Företagsekonomi

    Author : Pauline Brideron; Frédéric Hussler; [2018]
    Keywords : Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Abstract : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. READ MORE