Essays about: "David Beer"

Found 4 essays containing the words David Beer.

  1. 1. Application for innovative gamified e-service

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : David Beer; Anders Frid; [2018]
    Keywords : Gamification;

    Abstract : Motivation from students that studies at higher educational institutes can sometimes be minimalistic at different times. This can depend on different reasons, such as boring lectures, bad assignments or that the student does not feel the social belonging to their class. READ MORE

  3. 2. How perceived brand authenticity is affected by company growth

    University essay from Göteborgs universitet/Graduate School

    Author : David Johnstone; Gustav Klinton; [2017-06-30]
    Keywords : Perceived brand authenticity; company growth; craft beer; experiment;

    Abstract : While it has been shown that authenticity in brands can contribute to growth, there has been little research regarding how growth affects authenticity. This study measures perceived brand authenticity within the craft beer market, and determines how it is affected by three different aspects of growth: company size, presence and availability, and ownership structure. READ MORE

  4. 3. Cutting the Middleman - Establishing direct relations with Chinese suppliers, a case study from Swedish perspective

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sanna Beer; David Jeppsson Hall; [2012-07-03]
    Keywords : China; Sweden; Direct relations; International purchasing; Culture; Guanxi;

    Abstract : .... READ MORE

  5. 4. Choose your booze: A study on alcohol sales following the introduction of self-service in Systembolaget stores

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : David Lutterbeck; [2008]
    Keywords : self-service; sales; alcohol consumption; retailing; Systembolaget;

    Abstract : Research has shown that many factors influence the degree of alcohol sales, for instance the level of taxes or the extent of alcohol availability. In this context, it is examined whether the gradual replacement of counter-service with self-service stores in the Swedish alcohol retail monopoly Systembolaget leads to an increase of alcohol sales. READ MORE