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Showing result 1 - 5 of 11 essays matching the above criteria.
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1. Robust Non-Linear State Estimation for Underwater Acoustic Localization : Expanding on Gaussian Mixture Methods
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Robust state estimation solutions must deal with faulty measurements, called outliers, and unknown data associations, which lead to multiple feasible hypotheses. Take, for instance, the scenario of tracking two indistinguishable targets based on position measurements, where each measurement could refer to either of the targets or even be a faulty reading. READ MORE
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2. The Underdog Brand Position
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE
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3. Pepsi’s Number Fever – bottlecaps, mayhem and death
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. READ MORE
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4. Acquired and lost structure-functions of non-enveloped and enveloped viruses
University essay from Uppsala universitet/Institutionen för biologisk grundutbildningAbstract : Viruses are biological entities that constantly affect the world around us and in many cases they can harm the health of humans and negatively impact food production, in agriculture andfisheries. The project concept is that, through the structural studies of viruses that infectsimple hosts, it is possible to point out structural features that are unique and conserved inviruses, that infect human, other animals, and crops, in the same phylogenetic lineage. READ MORE
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5. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE