Essays about: "E-commerce and SME on Marketing"

Found 4 essays containing the words E-commerce and SME on Marketing.

  1. 1. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

  3. 2. Uppkomsten av strukturella förändringar vid implementering av e-handel : en analys av strukturförändringar inom SME

    University essay from SLU/Dept. of Economics

    Author : Marcus Backlund; Erik Dahlberg; Simon Svensson; [2014]
    Keywords : e-handel; strukturförändringar; SME; organisationsteori; organisationsstruktur;

    Abstract : De senaste åren har den internetbaserade försäljningen ökat i Sverige. För företag inom detaljhandeln innebär den geografiska begränsningen ett hinder för fortsatt tillväxt. E-handel möjliggör tillgänglighet till en större marknad, vilket framförallt gynnar mindre företag. READ MORE

  4. 3. Extend Bong Ljungdahl's current e-commerce. Encompass the B2C & SME market channel

    University essay from Lunds universitet/Teknisk logistik

    Author : Alexander Ekdahl; Johan von Stockenström; [2010]
    Keywords : Key words: E-commerce; distribution channels; Business-to-Consumer B2C via intermediaries; Business-to-Business Large Enterprises B2B LE ; Business-to-Consumer Small Medium Enterprises B2C SME ; channel conflicts; framework; online marketing; Internet visibility; Technology and Engineering;

    Abstract : Purpose: Today, more and more people use the Internet for gathering information and for shopping. This means that the Internet visibility has become more important. Hence, the main purpose of this master thesis is to deliver a solution for Bong Ljungdahl AB’s e-commerce expansion towards private customers and Small Medium Enterprises. READ MORE

  5. 4. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE