Essays about: "Effective Marketing Industry"

Showing result 1 - 5 of 99 essays containing the words Effective Marketing Industry.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Kenneth Santos; Rasmus Törnros; [2023]
   Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

4. 3. Prototyping Tool for Large Scale Interactive Experiences

   University essay from Lunds universitet/Institutionen för designvetenskaper

   Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

5. 4. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kenneth Santos; Rasmus Törnros; [2023]
   Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Abstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE

6. 5. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE