Essays about: "Einar Stenback"

Found 1 essay containing the words Einar Stenback.

  1. 1. The New Digital Age of Marketing - A Pilot Study About Challenges Associated with Digitalization in Marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Einar Stenback; Martin Söderberg; [2020]
    Keywords : Digital transformation; Big Data; Digitalization;

    Abstract : This thesis examines Swedish marketers' digital transformation and how they utilize data and heuristics in decision making. Digitalization has developed rapidly, and affected many business functions, not least marketing. READ MORE