Essays about: "Emotional Brand Attachment"

Showing result 1 - 5 of 11 essays containing the words Emotional Brand Attachment.

  1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  3. 2. From Streaming to Evoking That Extra Feeling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

  4. 3. To Create the Perfect Self-Repair Experience for an Induction Hob

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Rodrigo Díaz Salvadores; Josefin Franzén; [2022]
    Keywords : Circular economy; Induction hob; Design for circularity; Cirkulär ekonomi; Induktionshäll; Cirkulär design;

    Abstract : This project was performed in collaboration with Electrolux and takes off in the transition towards a circular economy where products are considered to have multiple life cycles and need to be designed to be able to cycle longer through maintenance and repair. Electronics are rarely designed to fit into circularity thus an induction hob was chosen to show this principle. READ MORE

  5. 4. Emotional Durability : Strategies and Future Integration – A Case Study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bjerregaard Jensen; [2021]
    Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

    Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

  6. 5. The voice of lonely consumers : The mediating role of brand attachment between emotional loneliness and brand loyalty

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Qi Yuan; Liu Zhehao; [2021]
    Keywords : ;

    Abstract : .... READ MORE