Essays about: "Employee branding"
Showing result 11 - 15 of 82 essays containing the words Employee branding.
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11. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. READ MORE
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12. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE
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13. To be or not to be…green, that is the question
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE
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14. Employer Attraction & Employee Retention in the Pharmaceutical Industry of Egypt and Pakistan
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis is placed in the context of Employer Attractiveness and Employee Retention within the Pharmaceutical Industry of Egypt and Pakistan. Most of the studies conducted in the past are either specifically done on Employer Attractiveness, Employer Branding, or a combination of both, indicating a lack of research between employer attractiveness and employee retention; thus, this thesis will bridge the gap between them and will be a great contribution. READ MORE
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15. Impactful Digital Transformation for Retail Employees : A Case Study
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE