Essays about: "Employee branding"

Showing result 21 - 25 of 82 essays containing the words Employee branding.

1. 21. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
   Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

3. 22. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

4. 23. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Henrik Ernstsson; Fredrika Hållén; [2021]
   Keywords : employer branding; employer brand; social acceleration; strategic communication; Spotify employer brand; work norms; social change; virtual work; remote work; digital labour landscape; resonance; Covid-19; arbetsgivarvarumärke; arbetsgivarvarumärkning; arbetsnormer; distansarbete; virtuellt arbete; digitala arbetslandskap; social förändring; Social Sciences;

   Abstract : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. READ MORE

5. 24. The role of employer branding onemployee retention. : A study regarding bank organisations abilities to keep current employees.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Fadomo Hassan; Simon Gelin; [2021]
   Keywords : Banking industry; Employee retention; Employer branding; Employer value proposition;

   Abstract : The Swedish banking industry is constantly exposed to changes, mainly due to the revolutionof digitalisation. Mobilisation is another factor which affects the industry mainly by challengingemployers. The supply in the labour market has increased markedly and the needs of employeesare ever changing. READ MORE

6. 25. Managing innovative talents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Saheli Dasgupta; [2021]
   Keywords : Innovation; Identify; Attract; Engage; Retain; Talent Management; Employer Branding; Company Culture; Company Structure; Business and Economics;

   Abstract : Innovation is the means for successful implementation of new ideas in the company to produce materials, processes, outputs, or services which are new to the company. The vision of any innovation driven company is accomplished with a good inflow of innovative talents blessed with the capabilities of thinking out of box and generating new ideas with the entrepreneurial mindset. READ MORE