Essays about: "Equity in Customer Management"

Showing result 16 - 20 of 29 essays containing the words Equity in Customer Management.

1. 16. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Katja Hein; Deike Bode; [2015]
   Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

   Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE

3. 17. Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvin Danyarov; Oscar Smart; [2015]
   Keywords : Sport marketing; branding; social media; Facebook; basketball;

   Abstract : The research examines and explores the differences and similarities between how the social media platform of Facebook is used in the context of the basketball industry. The research centers on the respective Finnish and Swedish basketball leagues. READ MORE

4. 18. Prediction of poor working capital development. Can poor working capital development be predicted using accounting based financial information?

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Mikaela Hillman; Marielle Borgström; [2014]
   Keywords : prediction model; logit analysis; working capital; working capital management; working capital development;

   Abstract : We investigate if accounting based financial information on an operating entity level can be used to predict poor working capital development (WCD) on a quarterly basis. The development is considered poor if the change in net working capital is not driven by an underlying change in customer orders, and hence poor in the sense that the development is unjustified. READ MORE

5. 19. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : AMANDA DAHLLÖF; JULIA SVANSBO; [2014]
   Keywords : Competitiveness; Textile industry; Diamond model; Corporate Social Responsibility; Country of origin; Brand equity; Rwanda;

   Abstract : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. READ MORE

6. 20. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Rewa Anabtawi; Berivan Amin; [2013]
   Keywords : Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

   Abstract : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. READ MORE