Essays about: "Ethical Purchasing"

Showing result 1 - 5 of 34 essays containing the words Ethical Purchasing.

  1. 1. Consumer's Ethical Perception on Greenwashing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aoi Ikeda; Georgios Komis; [2022]
    Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

  2. 2. Customer engagement in second-hand fashion marketplaces after the pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Carla Lopez; Farrah Ouattara; [2021]
    Keywords : ;

    Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

  3. 3. Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Louisa Schäfer; [2020]
    Keywords : Fashion Industry; Sustainable Fashion; Dominant Social Paradigm; Attitude-Behavior Gap; Sustainable Communication; Consumer Behavior; In-depth Interviews;

    Abstract : The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. READ MORE

  4. 4. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Divya Govil; Tabitha Walker; [2020]
    Keywords : Green Marketing; Ethical Purchasing; Consumer Behaviour; Cultural Values; Consumer Purchasing;

    Abstract : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. READ MORE

  5. 5. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Adil Abdulgadir; Imad Abdulgadir; [2020]
    Keywords : Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

    Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE