Essays about: "Experience Sampling Methodology"

Showing result 1 - 5 of 22 essays containing the words Experience Sampling Methodology.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Viberg; Louise Halldén; [2023]
   Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

4. 3. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karolina Masalskaite; [2023]
   Keywords : Product eco-innovation; environmental sustainability; Scandinavian and Finnish furniture industry; drivers and obstacles to eco-innovation; company age and size impact; Business and Economics; Earth and Environmental Sciences;

   Abstract : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. READ MORE

5. 4. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

6. 5. "I felt literally violated in every cell of my body." : A feminist phenomenological study on obstetric violence in Greece.

   University essay from Umeå universitet/Umeå centrum för genusstudier (UCGS)

   Author : Faidra Gatsarouli; [2023]
   Keywords : Obstetric Violence; Birthing Body; Feminist Phenomenology; Greece; Online Qualitative Research;

   Abstract : This thesis examines obstetric violence in Greece through the lens of feminist phenomenology.It focuses on two key questions: how women as embodied subjects experience obstetricviolence and how this event impacts their relationship with their bodies and significant others. READ MORE