Essays about: "Factors influencing facebook"

Showing result 1 - 5 of 11 essays containing the words Factors influencing facebook.

  1. 1. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  3. 2. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andres Felipe Lamartine; [2021]
    Keywords : ;

    Abstract : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. READ MORE

  4. 3. Ecolabelling the way to sustainable tourism: A quantitative study of Swedish consumers' attitudes toward ecolabels in the tourism industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Victorin; Tuva Lindberg Sandberg; [2021]
    Keywords : Attitudes; Beliefs; Ecolabels; Tourism industry;

    Abstract : The awareness of environmental problems caused by the tourism industry has increased in recent years. Therefore, sustainability has become an increasingly important policy issue in tourism where ecolabels are seen as a tool to guide behavior. READ MORE

  5. 4. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  6. 5. Use of social networking services for job-seeking purposes : Under consideration of German students’ personality and their attitude towards social networking services

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Julie Maryse Mukherjee; Laura Kim Dilkaute-Berse; [2017]
    Keywords : personality traits; Big Five Inventory; attitude towards social networking services; social media; use of social networking services; job-seeking.;

    Abstract : Abstract: In recruiting factors such as experience and education are important for recruiters but also soft skills such as personality are considered. While education and experience can be learned, personality can hardly be changed and influences people’s behaviour. READ MORE