Essays about: "Inspired by Iceland"

Found 1 essay containing the words Inspired by Iceland.

  1. 1. The greater good initiatives of country branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Keywords : Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. READ MORE