Essays about: "Fredrik Byström"

Found 2 essays containing the words Fredrik Byström.

  1. 1. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park

    University essay from Umeå universitet/Företagsekonomi

    Author : César Rivera; Fredrik Byström; [2015]
    Keywords : Relationship marketing; part-time marketers; brand equity; amusement park; Gothenburg; Sweden; marketing as promises; part-time marketers role; connection between relationship marketing and brand equity; brand awareness; brand associations; external brand communication;

    Abstract : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. READ MORE

  3. 2. Rydboholms engelska park : historik och vårdprogram

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Andreas Johansson; [2009]
    Keywords : historisk park; engelsk park; landskapspark; vårdprogram; Rydboholm;

    Abstract : The estate of Rydboholm is situated in the municipality of Österåker, north of Stockholm, Sweden, and has a long history dating back to the 14th century. Rydboholm was the home of several families of great national importance, such as the Finsta and Vasa clans. READ MORE