Essays about: "Generation Z"

Showing result 11 - 15 of 171 essays containing the words Generation Z.

1. 11. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

3. 12. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Isha Grover; Ander Jauregui; [2023]
   Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

   Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

4. 13. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

5. 14. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Häggmark; Fanny Olofsson; [2023]
   Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

   Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

6. 15. Information, news, and politics gathering through social media by Generation Z : A semi-structured interview study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Emil Magnusson; [2023]
   Keywords : Social media; generation Z; information; news; politics; personalization; misinformation.;

   Abstract : Social media is replacing many of traditional media’s purposes, information gathering is one of them. In the digital culture today we use our phones, the internet, and social media in our daily lives, especially younger generations, and those generations could be relying their information gathering on social media. READ MORE