Essays about: "Google Tag Manager"

Found 2 essays containing the words Google Tag Manager.

1. 1. Incorporating a tag management system in an agile web development process to become more data-driven

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Max Dyrhage; [2017]
   Keywords : Web Analytics; Google Analytics; Google Tag Manager; Agile Development process; Scrum.;

   Abstract : Web analytics are used to track and examine user behavior on websites and web applications. In order to take data driven decisions companies and organizations working with the web look to web analytics to understand their users. READ MORE

3. 2. Developing Real Time Tracking of User Behavior, with Google Analytics for Mobile Phone Devices

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Van Long Johnny To; Ahmed Hulo; [2015]
   Keywords : Interaction design; Interaktionsdesign; Google Analytics; Google Tag Manager; Real Time Tracking; Technology and Engineering;

   Abstract : Sony Mobile has a quite large internal user group with the purpose of investigating the usability of their mobile devices. The Telephony Domain was using among other techniques usability testing to evaluate the usability of their products. The performed conventional usability testing has its limitations e.g. READ MORE