Essays about: "IKEA marketing sweden"

Showing result 1 - 5 of 14 essays containing the words IKEA marketing sweden.

  1. 1. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

  3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  4. 3. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  5. 4. Data to Insight, A Sense Making Perspective in Business Intelligence and Analytics

    University essay from Lunds universitet/Institutionen för informatik

    Author : Arbab Shahbaz Khan Kasi; Sonny Urbanski; [2018]
    Keywords : Data; Insight; Business Intelligence; Analytics; Sense Making; Business and Economics;

    Abstract : Motivation and Objective: This study investigates how analysts generate from data using business intelligence tools. The motivation for study at the premise that organizations are finding it very challenging to gener-ate insights from a vast amount of structured, semi-structured and unstructured data. READ MORE

  6. 5. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

    University essay from Lunds universitet/LUCSUS

    Author : Xiao Yang; [2016]
    Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

    Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE