Essays about: "IT in crm"

Showing result 16 - 20 of 142 essays containing the words IT in crm.

1. 16. A model for predicting the win propensity of new B2B opportunities across multiple companies

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Simon Persson; [2022]
   Keywords : CRM; B2B; Win propensity prediction; Sales; Supervised Learning; Machine Learning; CRM; B2B; Förutsägelse av affärsmöjligheter; Försäljning; Väglett lärande; Maskininlärning;

   Abstract : For a sales representative, a complex part of their work is determining the outcome of a potential deal with a customer. Most (if not all) processes today are based on guesses and gut feelings, making it hard to track progress. READ MORE

3. 17. Is SaaS the new star employee of your company?

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Swapnajit Saha; [2022]
   Keywords : SaaS; CRM; ERP; software as a service; Swedish SMEs.;

   Abstract : Software-as-a-service (SaaS) has been around since the mid 2000's and is a practical option in contrast to the on-premise IT solutions where SMEs need to invest on purchasing or building their own IT infrastructures which means install the software themself, design the applications and have a whole IT division employed by the company to keep up with everything. Regardless of whether SaaS applications have been around for some time, SMEs actually have a ton of inquiries on whether these applications are a suitable choice for them. READ MORE

4. 18. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Adam Wikensten; [2022]
   Keywords : Product Scarcity; Product Allocation; FMCG; Supply Chain; CRM; Produktbrist; Produktallokering; FMCG; Leverantörskedja; CRM;

   Abstract : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. READ MORE

5. 19. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

   University essay from SLU/Dept. of Economics

   Author : Aran Candil Sulayman; David Hartman; [2022]
   Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

   Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE

6. 20. A CRM system implementation study for small companies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elise Gwizdak; [2021]
   Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

   Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE