Essays about: "IT in crm"
Showing result 21 - 25 of 142 essays containing the words IT in crm.
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21. The relations between CRM, BPM, and IT : A study done on Swedish SMEs
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background SMEs are the backbone of the economies across the world, and the different markets they function in have been globalized in recent years. This has resulted even greater demands on SMEs different capabilities to give them the competitive edge they need to stay in front of competition. READ MORE
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22. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
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23. eCRM features and customer loyalty : A qualitative study within the video streaming industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE
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24. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE
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25. Flying is Dangerous - That is why it is so safe : Miscommunication in aviation
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : In this essay one has been investigating some of the reasons why aviation incidents take place and also examine what strategies there are to minimize the risks - primarily regarding miscommunication which often seems to be a contributing element or a direct cause in aviation mishaps. The aim of this study is to highlight and raise awareness about this field of study from a communicative point of view. READ MORE