Essays about: "In-store music"

Showing result 6 - 7 of 7 essays containing the words In-store music.

  1. 6. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    University essay from Företagsekonomiska institutionen

    Author : Emelie Henning; Martin Palmcrantz; [2012]
    Keywords : consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Abstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE

  3. 7. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Eric Bergqvist; Elina Sargezi; [2011]
    Keywords : Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE