Essays about: "Inclusive marketing"

Showing result 11 - 14 of 14 essays containing the words Inclusive marketing.

  1. 11. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

    University essay from KTH/Urbana och regionala studier

    Author : Idil Warsame; [2019]
    Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

    Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE

  3. 12. Inclusive Design : A Concept for an Accessible City Map

    University essay from Umeå universitet/Institutionen för informatik

    Author : Felix-Marcel Petermann; Jennifer Greczylo; [2019]
    Keywords : Accessible city map; inclusive design; visually impaired; blind; designing for disabilities; activity theory; research-oriented design; design-oriented research; interaction design; HCI;

    Abstract : This thesis proposes a concept for exploring cities with an inclusive map. Most of current studies and projects only include one kind of user groups if creating systems for navigation and exploring new areas. Often, if creating a system for a very exclusive user group, e. g. READ MORE

  4. 13. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

    University essay from Stockholms universitet/Marknadsföring

    Author : Alba Sanz Alvarez; [2019]
    Keywords : : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

    Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE

  5. 14. Queer Love in Social Media Marketing : A Case Study of Same-Sex Couple Representations in Watch Brand Daniel Wellington’s Social Media Channels

    University essay from Linköpings universitet/Tema Genus

    Author : Martin Kallur; [2018]
    Keywords : LGBTQ media representation; inclusive marketing; social media marketing; Daniel Wellington;

    Abstract : On Valentine’s day 2018, Swedish watchmaker Daniel Wellington posted a photo of a gay male couple followed by a caption celebrating the love between the two subjects. The photo was posted to the brand’s Instagram account reaching an audience of four million followers. READ MORE