Essays about: "Individual Consumer"
Showing result 1 - 5 of 306 essays containing the words Individual Consumer.
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1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
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2. Mortgage Information and Consumer Understanding : A Study of Swedish Banks
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE
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3. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE
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4. Sustainable consumption in a consumer society. A study of sustainable consumption policy in Sweden 1992–2022.
University essay from Uppsala universitet/Institutionen för arkeologi och antik historiaAbstract : This thesis explores how the topic of sustainable consumption has been discussed in Swedish policy-making between 1992–2022 by analysing policy documents including government official reports, government bills and government communications. The aim of the thesis is to understand how consumption has been discussed and problematised from a sustainability perspective in Sweden over time. READ MORE
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5. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE