Essays about: "Innovation Funnel"

Showing result 6 - 10 of 10 essays containing the words Innovation Funnel.

  1. 6. Can dinosaurs generate unicorns? : -A corporate approach for early stage idea validation

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Melissa Filomena; Protik Sarkar; [2018]
    Keywords : insight; corporate entrepreneur; customer profiling; need identification; opportunity framework; customer insight; idea generation; incubation; innovation; intrapreneur; lean; open innovation; foresight; innovation funnel; telecom; telco; Telia; incumbents;

    Abstract : Companies are always trying to increase their sales and revenue, but nowadays due to technology advancement, competence and the fast moving economy this task becomes more difficult as time goes by. This is where innovation walks in, to find new ways to add value to customers, increasing profit and even find new potential markets. READ MORE

  3. 7. How to increase revenue in Free-to-Play mobile games

    University essay from KTH/Industriell Management

    Author : Aleksandr Skobeltcyn; XIN SHEN; [2018]
    Keywords : Mobile games; In-app purchase intention; free-to-play; pay-to-play; purchase behavior; game apps; business model; revenue models; business model innovation; business sustainability;

    Abstract : The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. However, the fact that less than 5% of players are paying is still a big problem for developers. READ MORE

  4. 8. How Can Idea Campaigns Generate Ideas to Trigger Innovation?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kajsa Brange; Elin Lindqvist; [2013]
    Keywords : Front End Innovation; Ideas; Ideation; Idea Campaigns; Case Study; E.ON; Technology and Engineering; Business and Economics;

    Abstract : Issue of study: The starting point for innovation is ideas, which can be seen as fuel to the innovation process as it supplies the innovation funnel with new or improved concepts that finally may spark innovation. There is a vast literature on the success of a few radical ideation methods and the use of creativity tools, while few have dealt with the use and effects of ideation approaches in practice. READ MORE

  5. 9. Orchestrating innovation ecosystems : a case study of a telco wholesaler growing into a global hub for cross-innovation

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Diana Catalina Botero Marin; [2012]
    Keywords : orchestration; management; innovation; innovation funnel; innovation ecosystems; business ecosystems; partnership management;

    Abstract : Current innovation literature stress the fact that companies seeking to boost their innovation capabilities should open their boundaries and collaborate with partners for bolder and faster value creation. While correct, and in fact frequently practice among several industries, many companies have failed in their attempt to innovate on ecosystem’s settings due mainly to lack of the appropriate management methodologies. READ MORE

  6. 10. The Impact of Product Innovation on Sales Volumes of Consumer Goods

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Idowu Akindipe; [2007]
    Keywords : strategy; marketing; product innovation; consumer goods;

    Abstract : Studies have shown that application of innovation in products and marketing as strategy is important to the survival of a firm. However, only few companies are adopting this concept as a major strategy due to their obliviousness to its imminent contribution to the corporate goal. READ MORE