Essays about: "customer insight"

Showing result 1 - 5 of 237 essays containing the words customer insight.

  1. 1. Exploring Automated Early Problem Identification Based on Diagnostic Trouble Codes

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Mathias Forsman; Yihan Yang; [2024-03-05]
    Keywords : Automotive Industry; Early Problem Identification; Diagnostic Trouble Code; Case Study; Laboratory Experiment ; Machine Learning; Linear Regression; K-means Clustering;

    Abstract : In the current automotive industry, problem identification is a reactive process. It starts when the customer experiences a vehicle problem and goes to the workshop. Subsequently, all the problem-related data will be collected from the workshop and forwarded to the vehicle manufacturer. READ MORE

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  4. 3. Evaluating sensor accuracy and repeatability in gasketed plate heat exchangers

    University essay from Lunds universitet/Avdelningen för Biomedicinsk teknik

    Author : Nils Engman; [2023]
    Keywords : Sensors; IoT; Heat Exchangers; Technology and Engineering;

    Abstract : Alfa Laval has connected sensors to their gasketed plate heat exchangers (gphe) to extend their customer service offering. To develop this service further the flow through the GPHE is needed. In this thesis, the objective was to evaluate an inexpensive flow switch and two sensor kits that measure pressure and temperature. READ MORE

  5. 4. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    University essay from KTH/Ljusdesign

    Author : Janani Narayanan; [2023]
    Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

  6. 5. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Stina Enblom; Silvia Padovan; [2023]
    Keywords : customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

    Abstract : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. READ MORE