Essays about: "Instagram Influencers"

Showing result 6 - 10 of 85 essays containing the words Instagram Influencers.

1. 6. Beyond the hype

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Dhruv Sharma; Enrique Mridha; [2023]
   Keywords : Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

   Abstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE

3. 7. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

   University essay from Umeå universitet/Företagsekonomi

   Author : Klara Brännström; Sandra Elstig; [2023]
   Keywords : Influencer Marketing; Customer-Based Brand Equity;

   Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

4. 8. Unveiling Power Dynamics on Instagram: A Neo-medieval Analysis of Algorithmic control, Influencers and Users

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Femke Podsedkowska; [2023]
   Keywords : Digital feudalism; social media; power relations; Instagram; influencers; medievalism; algorithms; Cultural Sciences;

   Abstract : Instagram is a large social media platform with strong power dynamics between the company, influencers and the users. Exploring this power dynamic within a theoretical framework rooted in neo-medievalism, this study investigates how power structures are manifested and enacted on the platform. READ MORE

5. 9. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
   Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

   Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

6. 10. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
   Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

   Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE