Essays about: "Instagram Influencers"

Showing result 11 - 15 of 85 essays containing the words Instagram Influencers.

  1. 11. THE PRIVATE DOMAIN OF A PUBLIC FIGURE: Displaying Home Among Interior Influencers in Sweden

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Linnea Myrvold Bergqvist; [2022-08-24]
    Keywords : home; private public personal; influencer; Instagram; emotional labour; creative professions;

    Abstract : Intrigued by what happens when a person decides to share their private home on a public platform like Instagram, I wanted to study the phenomenon of the interior influencer’s home in relation to the dichotomy of private/public. By performing interviews with four Swedish interior influencers I have looked into what home means to them, their reasons and motives for sharing their private spheres on public platforms, as well as how they perceive notions of private/public/personal connected to the home. READ MORE

  3. 12. Fitness ideal, how does it work? : A multimodal critical discourse analysis of how male fitness body ideal is communicated on Instagram.

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/HLK, Sustainable Societies (SUS)

    Author : Hasib Zolic; [2022]
    Keywords : masculine; social media; body ideal; ideal; norms; discourse; cda; mcda; cds; semiotic; fitness;

    Abstract : Fitness is considered as a diverse spectrum and the society surrounding it is considered to be in constant flux. There are few male fitness influencers on Instagram acting as mass mediums communicating their daily lives in front of a mass of followers. READ MORE

  4. 13. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
    Keywords : Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

    Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE

  5. 14. Under the Influence : A Qualitative Study of How Social Media Influencers Can Influence Followers on Instagram

    University essay from Jönköping University

    Author : Julia Larsson; Viktoria Niklasson; Lisa Liljegren; [2022]
    Keywords : Instagram; Institutional Theory; Institutional logic; Legitimation; Relationship Marketing; Social Media; Social Media Influencers;

    Abstract : Background: Social media has become a big part of our society. One platform that has had remarkable growth in popularity is Instagram. In Sweden, Instagram had 5.75 million users in 2021. READ MORE

  6. 15. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE